Rights Manager

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Supports creativity

We created Rights Manager to help content owners protect their rights and manage their content at scale.

Rights Manager is a video, audio and image-matching tool that we developed for rights holders of all sizes — from individual creators to media publishers, sports leagues, music labels and others — to identify and manage their content on Facebook and Instagram, including Live videos.

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Built for Facebook
and Instagram

Rights Manager solves the unique challenges rights holders face on Facebook and Instagram. Rights Manager protects content, while accounting for lawful expression.

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Transparency matters

Rights Manager has greatly expanded its offerings and developed features and policies to serve all content owners.

With this development in mind, we’re now offering the most transparent review of a content management system by a social media platform to date.

Meta continues to invest in Rights Manager

Rights Manager access

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Rights holders can apply here

Learn more about each step of the application process below.

Step 1

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Matching technology

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Once a rights holder uploads their reference files, Rights Manager will scan and match content uploaded to Facebook and Instagram based on the match rules set by that rights holder.

Maintaining Rights Manager’s matching systems require teams of dedicated engineers, and these systems are constantly being improved.

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What happens if a match is detected

Rights Manager’s matching systems make matches between reference files and user uploads according to the match rules and match actions set by a rights holder. We’ll explore each of these in this section.

How disputes and appeals work

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When a rights holder takes an action on user content (such as applying a block, ownership link or Collect ad earnings action), the user is notified and can submit a dispute if they believe the action was taken incorrectly or inappropriately. Once a user has submitted a dispute, the rights holder is immediately notified and can take further action.

The following outlines the steps of a typical Rights Manager dispute:

Step 1

Step 2

Step 3

Step 4


Protecting our users

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Rights Manager considers misuse to be any use of the system that violates our Terms, policies including Facebook’s Community Standards or Instagram’s Community Guidelines, or use that results in a restriction of user expression.

Preventing misuse of Rights Manager is one of our top priorities. We have a number of policies and systems to protect against misuse, including:

Rights Manager Terms and Help Center

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The Rights Manager Terms

The Rights Manager Terms are the foundation of what is (and is not) permitted using Rights Manager, in addition to other rules and policies, which are publicly available.

Learn More
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Rights Manager Help Center

Meta regularly updates a robust Help Center on the operation of Rights Manager, which is publicly available:

Learn More

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